Do You Have A Big Defining Goal?

Do You Have A Big Defining Goal?

If you’re making resolutions for this upcoming year, remember they should be SMART ones. To help dial that in, check out last year’s guide for a goal-setting refresher.

Although, it’s not just a New Year. It’s a New Decade.

For this trip around the sun, it may be a good time to set up a big plan and establish a thing called your BHAG.

BHAG stands for Big Hairy Audacious Goal. A term brought to life in the business world by author and consultant Jim Collins in his book Built to Last.

In his book, Collins reviews the identifying traits of “exceptional companies that have stood the test of time.” Rock stars that have been outdoing their competition for a really long time now, like Disney, Walmart, and Hewlett-Packard.

One of the several traits that made those brands successful was establishing big defining goals to drive them along the way. One example is Sam Walton’s BHAG made in 1945 to make his little shop into the most profitable one in Arkansas in 5-years. As we all know, that eventually became Walmart.

To hammer out one big driving objective, as Collins says, it should be clear and compelling. Meaning, eliminate the fancy language and superlatives and defining one huge thing you want to accomplish in the next 5-years.

The goal can be broad but needs a defining finish line— like a million-dollar bank account— which you then establish smaller and more specific objectives to get there.

Most importantly, it should be the battle cry that ignites a fire deep inside that keeps you pressing forward.

For more on perfecting the warm-up, read: The Reasons Why You Should Warm-Up

Featured Products

Leave a comment

Please note, comments must be approved before they are published